So just how important is your website? Here’s a quick answer: more than you could imagine. I don’t think anyone is debating anymore whether or not you need a website to be a thriving... read more

For the past 20 years, I’ve been working with nonprofit boards of all shapes and sizes. I’ve started two nonprofits where I reported to a board and then also served on several other... read more

Most nonprofits have figured out by now that having a social media account is just half the battle. Not only do you need to post engaging imagery, but you’ve got to engage as well. Success... read more

Generation Z. What in the world is this, you ask? We think it’s important that you know. ... read more

Is Instagram the LinkedIn for young professionals? ... read more

I’ve never been a big fan of “org charts”. Like most organizations, we have one here at The A Group (and it serves us very well). And while I know they serve a great purpose and can... read more

Someone asked me the other day, “Pete, what’s the most important leadership lesson you're learning these days?” ... read more

So, you have a Twitter and Facebook account. Great! But what exactly are you doing with it? ... read more

Do people even pay attention to letters they receive from non profits and ministries? Has direct mail run its course? Some say so, but we say… if you’re seeing profitable donations... read more

Here’s my top 5 favorite books I’ve read In the past year… ... read more

What’s the value of organizational values? ... read more

By now, most of us know what content marketing is and why it’s important. However, content marketing is more than just creating great articles, videos and downloads. The biggest mistake... read more