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Meta Ads vs. Google Ads: Which Drives More Donors?
November 14, 2024
Nonprofit organizations often need help to allocate their advertising resources between Google Ad Grants and Meta (formerly Facebook) advertising campaigns. ...
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Five People You Should Ban From Your Life
November 10, 2024
Life is all about the quality of relationships around you. Over the years, I have learned to identify people who enhance my life and those who deplete it. ...
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How to Write a Case for Support that Raises Money
November 4, 2024
Creating a compelling case for support can be the defining factor in rallying donors around your mission. It’s more than just a fundraising document; it’s a story, a vision, and a...
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How to Finish the Year Well
October 24, 2024
In my world, October through December can be a blur of activity and a race to finish the year. Whether managing a team, running an organization, or leading in your community, the year's...
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End-of-Year Fundraising: People Give to People, Not Causes
October 17, 2024
My team and I have been meeting with our nonprofit clients for the past few weeks about their end-of-the-year appeal. During this time, churches and nonprofits have a prime opportunity to...
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If You Are Going Through Hell Keep Going
October 10, 2024
In life, business, and work, difficult times are not a question of if but when. Whether it's financial challenges, failed projects, or personal hardships, adversity is inevitable. However,...
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Why Meta is Still the Go-To Platform for Reaching Your Audience
October 3, 2024
I have a love/hate relationship with Meta. I really do. But as of today, Meta remains one of the most effective platforms for reaching people, perhaps the best, no matter who they are or...
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A Visual Refresh Could Be the Key to Revitalizing Your Organization
September 26, 2024
Throughout my career, I have used many tools to help my clients tell their stories more effectively, but I don't know of any strategy that can strike a stronger punch than a visual...
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What $130 Million in Fundraising Has Taught Me About Why Donors Give
September 19, 2024
In the last 25 years, I have helped nonprofits and churches raise over $130 million. That's a lot of money, but here's the thing—it didn't come from a few massive gifts. It came from...
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The High Cost of Cynicism: Why You Should Embrace Curiosity Instead
September 12, 2024
As leaders, whether you're managing a team in a business or nonprofit, the way you approach challenges, opportunities, and relationships significantly shapes the culture and success of your...
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7 Signs It’s Time to Let an Employee Go
September 5, 2024
Letting go of an employee is never easy, but knowing when it's time to make that decision is crucial for the health of your organization. I've seen leaders, myself included, fall into the...
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It's Almost Here: Don't Miss the Biggest Giving Week of the Year
August 29, 2024
Did you know that nearly 30% of annual donations in the U.S. are made in December, with 10% coming in the last three days of the year? ...
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