With social platforms now giving priority to video posts over all other types of posts, it’s no longer a choice to avoid including video in your marketing strategy. The effectiveness of video is undeniable. So c'mon, jump on the bandwagon and get goin'. We’d like to officially welcome you to the digital Oregon Trail where the wagons last longer and roll even further. 

If you still need convincing, consider this: "It takes 1.8 million words to match the value of one minute of video" (Dr. James McQuincy, Forrester). Check out just how effective video is in social media.