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Three Ways to Collaborate Smarter
April 30, 2015
Collaboration. It's a word that we don’t hear too often these days, and it's filled with Lone Rangers, of sorts. Many people are convinced they can do things alone, by their own ability...
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Because We Believe
April 28, 2015
As an organization on mission, why do you do what you do? What is your dream? What do you believe God can do? ...
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Client Spotlight: Studio Recording Services
April 23, 2015
The A Group recently partnered with Studio Recording Services (SRS), a new company that allows songwriters to get state-of-the-art recordings, all via the power of the web.
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Time to Go Mobile? Google Says So.
April 21, 2015
Beginning April 21, 2015 Google will roll out new algorithms that check for compliance with mobile guidelines, and a lack of compliance with these guidelines means your site will be unlikely...
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Email Marketing 101: Part 3: Rules of Engagement
April 16, 2015
Once you’ve built a great list of committed supporters and become a master at content and design, it’s time to engage with your audience! Remember that if someone has signed up for your...
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Email Marketing 101: Part 2: If You Build It, They Will Come
April 14, 2015
Eight seconds. The length of the average human attention span. Getting read in our fast-paced world begins with the structure – building great emails with clear goals, accessible subject...
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Email Marketing 101: Part 1: En-“list” Your Supporters
April 9, 2015
For any organization out there, email can be a powerful tool for sustained engagement and fundraising. Here's how to use email marketing effectively.
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Introducing SkyEncoder
April 7, 2015
We’re so excited to introduce SkyEncoder, a new sister company of The A Group and an innovative media encoding platform, designed to save developers time and save you money.
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“Dating” Your Donors: Acquisition vs. Cultivation
March 31, 2015
Whether you serve in a marketing capacity or as a development professional, chances are good you’re sharing a limited pool of financial resources in an effort to reach the same people.
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Easter's Over; Now What?
March 26, 2015
New visitors always accompany the Easter season and knowing how to meet their needs while ushering in the sacred holiday can be tricky. As Easter draws to a close, what are you doing to...
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Join Us For CLA 2015!
March 24, 2015
The A Group team will be headed back to the Outcomes Conference next month to gather and share knowledge, provide social media coverage of the event and meet other amazing Christian leaders...
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The Power of Strategy
March 19, 2015
You can’t anticipate everything from the beginning, but by approaching your organization’s marketing like Iron Man would, you might just win too.
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