Keeping up with the latest and greatest marketing tools is challenging. As soon as you are familiar with one, it seems like yet another update or a newer, better or more effective tool is released.

There are more options for marketing tools than ever before. It’s smart to continually evaluate and anticipate where people are seeking out information and their preferred methods of communication, so you don’t keep doing the same thing and getting diminishing results.

Check out these 7 marketing tactics to keep your eye on in 2020.