It's common for nonprofit leaders and staff to believe so passionately in their cause that they think it's obvious to outsiders why they should get involved or believe in their work. ... read more

How much time do you spend in creating great content for your posts, emails, or website to only haphazardly throw together a headline? ... read more

Most of us are marketers. Maybe not by education or title, but we all have to communicate, persuade and move people towards a goal at times. ... read more

Easter. There's a lot of pressure surrounding this day for pastors, isn't there? You'll most likely see people you haven't seen in a while, and hopefully some you've never seen as well. ... read more

A case for support document is one of the most effective fundraising tools for any nonprofit. A well-written and designed case for support will help you tell the story of your cause and... read more

Creating a Facebook ad used to be a simple and effective outreach tactic for businesses, nonprofits, and churches. Launching an ad campaign was simple, fast, cheap, and, the best part, it... read more

In my 30s, I had a job that I loved and hated at the same time. It was like Charles Dickens’ “Tale of Two Cities” novel: It was the best of times. It was the worst of times. ... read more

Have you ever walked through deep mud? It’s labored, messy, slow, and exhausting! ... read more

Every time I see his number come across my phone, I know he wants something from me. I even think to myself, “here we go again,” before answering. ... read more

I think you can relate when I say I “felt” technology accelerate in the last two years. And it seems to be happening in every facet of life, from the return of the QR Codes for... read more

Making resolutions is easy. Keeping them is quite another thing altogether. Check out this easy guide for you can succeed in making and keeping your new year's resolutions! read more

In January, I made three bold predictions about how digital marketing strategies would change in 2021. So how did I do? ... read more