Most people think of their brand as a mark, colors, and font choices. Those elements are essential, but they support the most critical part of your brand: messaging. ... read more

I remember the day I decided to quit my first real-career job. ... read more

American generosity is at an all-time high, and online giving is its fastest-growing trend. ... read more

Over the years, I worked with and led hundreds of people. Some were staff, others volunteers, and some were my superiors. ... read more

I used to hate board meetings. With a passion. So much so that I left a job I loved because of lousy board members. ... read more

It's common for nonprofit leaders and staff to believe so passionately in their cause that they think it's obvious to outsiders why they should get involved or believe in their work. ... read more

How much time do you spend in creating great content for your posts, emails, or website to only haphazardly throw together a headline? ... read more

Most of us are marketers. Maybe not by education or title, but we all have to communicate, persuade and move people towards a goal at times. ... read more

Easter. There's a lot of pressure surrounding this day for pastors, isn't there? You'll most likely see people you haven't seen in a while, and hopefully some you've never seen as well. ... read more

A case for support document is one of the most effective fundraising tools for any nonprofit. A well-written and designed case for support will help you tell the story of your cause and... read more

Creating a Facebook ad used to be a simple and effective outreach tactic for businesses, nonprofits, and churches. Launching an ad campaign was simple, fast, cheap, and, the best part, it... read more

In my 30s, I had a job that I loved and hated at the same time. It was like Charles Dickens’ “Tale of Two Cities” novel: It was the best of times. It was the worst of times. ... read more