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Authenticity and Your Brand Promise
September 1, 2010
"We are good at copying but not good at being authentic." Those were difficult words for a pastor to say, but both he and I knew they were true. As we talked, he told me he had visited...
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Next Generation Publishing
August 20, 2010
Recently Google estimated that the same amount of content that was created from the beginning of time until 2003 is now created every 2 days. Hard to comprehend. Maybe just as difficult to...
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Losing with a Winning Plan
August 19, 2010
There's only one thing worse than a bad plan....a good plan with bad implementation. ...
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Passion or paycheck?
June 22, 2009
What a difference to have a fulfilling, God-ordained purpose. Since the early days of The A Group, I've always known that only God could orchestrate such a strange and wonderful path to...
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Download Our Free Ministry & Technology Guide
December 31, 1969
The A Group surveyed 50 top ministry leaders to learn just how their organizations are embracing online strategy, using digital communications, and fundraising online. We published the...
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