If you had to choose between reaching new donors or keeping old ones, which one would you choose? read more

If you're looking to create a new or updated logo, here are a few do's and don'ts that will help simplify the process and ensure a beautiful and practical brand. read more

Megan Hawkes has recently joined The A Group team to offer in-depth donor development strategies for organizations seeking to build the capacity of their donor base. read more

Ch-ch-changes. At The A Group, that seemed to be theme of 2014, and we’re thankful that it was. read more

As we look into 2015, we predict six marketing technology trends that organizations must embrace to reach their audience. read more

Each year, The A Group team takes a day to step away from our desks and serve ministries and nonprofits in a more hands-on way. It’s become a holiday tradition around here to spend a day... read more

You may have run special campaigns and invested heavily in finding new donors, and are planning to invest even more in the spring. After all, growing that file is the most important thing,... read more

Do you still have funds in your 2014 budget that must be used by the end of the year? With December approaching quickly, we understand the need to be a good steward of the resources we've... read more

We're giving two lucky winners a free credit package, which includes 500 credits and the text-to-give feature, just in time for #GivingTuesday. There are two ways to enter... read more

Here are four key things to keep in mind as you create your messaging for your Giving Tuesday promotions. read more

We carefully determined the best way to incorporate the hands into the site, using the strong image to compliment the design and solidify Bethel's branding. read more

In last week's post, we introduced you to global charitable movement #GivingTuesday. This week, we're giving you five simple steps to get started and get involved. read more