A strong email database is one of the greatest assets you have in your marketing toolbox. We’ve compiled some helpful Dos and Don’ts to remember as you work on growing—and... read more

We've put together this handy guide to help you get started and run the most effective Google Adwords campaign possible. read more

Easter is especially effective at bringing people—lots of people—to church. Are you ready? Does your church have a plan in place for serving the people once they’re inside? And what... read more

Did you know that Google has given away hundreds of millions of dollars in free advertising to nonprofits through its Google Grants program? More than 10,000 nonprofits have joined the... read more

A recent Hubspot survey of more than 9,000 small-to-medium-sized nonprofits in the U.S. and Canada revealed that: ... read more

If you had to choose between reaching new donors or keeping old ones, which one would you choose? read more

If you're looking to create a new or updated logo, here are a few do's and don'ts that will help simplify the process and ensure a beautiful and practical brand. read more

Megan Hawkes has recently joined The A Group team to offer in-depth donor development strategies for organizations seeking to build the capacity of their donor base. read more

Ch-ch-changes. At The A Group, that seemed to be theme of 2014, and we’re thankful that it was. read more

As we look into 2015, we predict six marketing technology trends that organizations must embrace to reach their audience. read more

Each year, The A Group team takes a day to step away from our desks and serve ministries and nonprofits in a more hands-on way. It’s become a holiday tradition around here to spend a day... read more

You may have run special campaigns and invested heavily in finding new donors, and are planning to invest even more in the spring. After all, growing that file is the most important thing,... read more