Mastering the art of relational marketing is more than just understanding target audiences and key messages. Here are three relationships that can have a big impact on your marketing... read more

While it can be tempting to put all of your energy into making sure your Christmas services are impactful and go off without a hitch, the real opportunity lies when January rolls around and... read more

The SWOT analysis. One of the first things you learn in marketing school and a rite of passage for many businesses and organizations, this helpful exercise is probably one you’ve walked... read more

Choosing which marketing automation software your company will use is an extensive and, most of the time, exhausting process. These six questions will help you find the one that's most... read more

Here are five things you and your organization can do to prepare for a successful experience while developing a new or refreshed logo. read more

Facebook just changed the game for non profits and how they go about gathering donations. The new fundraising feature allows people to donate to a cause they care about. read more

What's really helped me streamline our content marketing strategy is learning how to make the most of three channels of content distribution we all have available to us. read more

Since this is the time of the year to look ahead and prepare, we put together five solutions to make sure your 2015 ends well and your 2016 begins with momentum. read more

What if you want to reach a different audience than you’re currently reaching? In the same way that data helps you tell your story, it can help you rewrite your story. read more

Our new donor welcome kit will help you take the guesswork out of what to send to new donors. Download the free kit and make your donors feel welcome. read more

Your data offers practical insights to inform and guide your main storytelling channels: branding, marketing and technology. Now put it to work to actively reach out to new audiences and... read more

What if we told you your story was right at your fingertips, and there’s one place where it’s being told with such clarity that you might be overlooking it altogether? That place is your... read more