One of the biggest challenges organizations we work with face is not having a clear brand message. It makes all the difference in how you connect with and reach others. read more

The key to choosing between Google Ads vs Facebook ads and when to use them is to know your platform, its purpose, and what type of content works best. read more

Entering into any relationship in business can be nerve wracking. So without getting overly touchy feely, we offer these tips to find the right agency for your organization. read more

It’s easy to second-guess yourself when setting up a pay-per-click (PPC) campaign. Here is all the information you will need to start creating effective PPC campaigns. read more

A lot of people come through the doors of churches during Easter who never return until next year, if they come back at all. But that doesn’t have to be the case. read more

If you lead in any capacity, you won’t want to miss this important and transformational event. Make plans to join us on February 3 in Nashville, TN for The Serving Leader Summit! read more

With social platforms now giving priority to video posts over all other types of posts, it’s no longer a choice to avoid including video in your marketing strategy. read more

Your best advocates are already active on social media and passionate about your cause. Encourage them to use their social media to take your message to the streets! read more

Your email subject line is the bait by which you lure in your email recipients. Use these tips to help you write emails that demand to be opened. read more

Ad blockers are a good thing for online marketers because they force us to adapt to the market and what the market wants. When we adapt we become better marketers. read more

According to some projections, by 2017 video will account for 69% of all consumer Internet traffic. Here are three easy ways to start adding video into the rest of your content marketing... read more

We get it. The work you do is important, and choosing to turn your phone off when it could mean the difference between gaining or losing a new donor and helping or losing another orphan, can... read more