If you lead in any capacity, you won’t want to miss this important and transformational event. Make plans to join us on February 3 in Nashville, TN for The Serving Leader Summit! read more

With social platforms now giving priority to video posts over all other types of posts, it’s no longer a choice to avoid including video in your marketing strategy. read more

Your best advocates are already active on social media and passionate about your cause. Encourage them to use their social media to take your message to the streets! read more

Your email subject line is the bait by which you lure in your email recipients. Use these tips to help you write emails that demand to be opened. read more

Ad blockers are a good thing for online marketers because they force us to adapt to the market and what the market wants. When we adapt we become better marketers. read more

According to some projections, by 2017 video will account for 69% of all consumer Internet traffic. Here are three easy ways to start adding video into the rest of your content marketing... read more

We get it. The work you do is important, and choosing to turn your phone off when it could mean the difference between gaining or losing a new donor and helping or losing another orphan, can... read more

Mastering the art of relational marketing is more than just understanding target audiences and key messages. Here are three relationships that can have a big impact on your marketing... read more

While it can be tempting to put all of your energy into making sure your Christmas services are impactful and go off without a hitch, the real opportunity lies when January rolls around and... read more

The SWOT analysis. One of the first things you learn in marketing school and a rite of passage for many businesses and organizations, this helpful exercise is probably one you’ve walked... read more

Choosing which marketing automation software your company will use is an extensive and, most of the time, exhausting process. These six questions will help you find the one that's most... read more

Here are five things you and your organization can do to prepare for a successful experience while developing a new or refreshed logo. read more