I have a love/hate relationship with Meta ads. When they work, they work exceptionally well. But sometimes, they stop working, and it’s back to square one. ... read more

Losing a job can be a devastating blow. The immediate reaction is often one of self-preservation: How will I feed my family? Will I lose my house? Is this the first step to homelessness? ... read more

I am often asked about digital marketing for nonprofits. Does it work? Should I do it? ... read more

Effective communication with donors and stakeholders is crucial in nonprofit organizations. A Case for Support is one of the most powerful tools at your disposal. ... read more

Rebranding is a significant step for any nonprofit, church, or business organization. It involves much more than a new logo or name. It's about reshaping perceptions and aligning with your... read more

Early in my career, I was very intentional about hiring for character and competence. No one wants to work with a scoundrel, someone who couldn't pull their weight, or both. ... read more

AI is not new. Machine learning has been around in one form or another for decades. It has just become popular with the release of consumer products like ChatGPT, Midjourney, and many... read more

In today's digital landscape, churches are increasingly challenged to reach new members and engage with their community online effectively. ... read more

I had to learn this lesson the hard way. Early in my career, every communication I crafted focused on getting the person receiving it to help solve my organization's problems. Everything... read more

Nurturing new leads is one of the most important aspects of any campaign, especially if you are working with an expensive product with a long sales cycle or finding new donors for your... read more

My fascination with marketing started at an early age. Even as a child, I studied magazine ads, TV commercials, and billboards to figure out what human motivation they were tapping into. ... read more

I recall signing up for Twitter, now known as X, in its early days, having stumbled upon it in a Newsweek magazine. It was a quaint digital experiment then, a means for like-minded... read more