When we were all kids and imagined the year 2020, I would bet we all had thought we’d have flying cars and robotic maids who clean our houses by now (well…we sort of do have robots who... read more

30% of all giving occurs in December. Do you want to hear a more surprising statistic? ... read more

Black Friday came and went. Cyber Monday deals helped us complete our Christmas gifts. And Giving Tuesday was hopefully an encouraging day for your nonprofit as people pitched in for the... read more

If I were to ask you what characteristic must be present for any relationship to be successful, you might say things like… ... read more

We talk about “messaging” a lot around The A Group, in our blog posts and on our podcast. While we understand and value its crucial role and the value it brings to organization’s... read more

Nonprofit mission creep- what is it? You may be unfamiliar with the terminology, but you are likely very familiar with the definition. Mission creep happens when a nonprofit strays beyond... read more

You’ve heard it said that you can never make a second first impression– and it’s so true. ... read more

The Credit Fraud Problem ... read more

Do you know who your target market is? If you answered "yes," how many audiences you have? What are each of their unique characteristics? Do you know what types of messages they respond... read more

“Leadership” is no foreign concept to you. You’ve heard all about how to hone your leadership skills, sharpen your vision casting and manage people. So the tips I want to outline... read more

Social media changed the landscape for nonprofits, opening a new world for engaging and effectively reaching benefactors, volunteers and donors. Gone are the days of relying only on... read more

HubSpot defines digital marketing quite simply as: “any form of marketing that is done online.” ... read more