I have a love/hate relationship with Meta ads. They can be a powerful and inexpensive way to grow your audience and organization. But they are constantly changing and driving marketers... read more

Years ago, I embarked on a week-long adventure at Disney World, immersing myself in their renowned program on managing creativity and innovation. It was an opportunity of a lifetime, and... read more

In 2007, I stumbled upon Twitter through a Newsweek article, joining a platform with fewer than 50,000 users. ... read more

I typically fill these posts with insights on business, marketing, and digital strategy—tools and tactics to help you navigate the professional sphere. But today, I'm veering off the... read more

Twenty years ago, the world of communication and marketing was a dramatically different landscape. The idea of having emails in our pockets was a futuristic fantasy. Text messages were a... read more

I remember the echo of my own heartbeat as I sat across from a potential donor. My church's worn grand piano weighed heavily on my mind. We needed a new one, and here I was, about to ask... read more

Entrepreneurship isn't a path paved with just successes; it's also lined with the hard stones of reality we tread daily. In the spirit of raw honesty, let me share a few truths about the... read more

In my last post, we embarked on a journey to unravel the potential of digital funnels—a journey transforming small businesses through strategic online engagement. Today, we dive into the... read more

Welcome to the beginning of a transformational series where I'll share the secret sauce that revolutionized my small business—and how it can do the same for yours. ... read more

In my journey spanning three decades across diverse businesses, nonprofits, and churches, I've had the privilege of experiencing soaring successes and grappling with formidable challenges.... read more

During a recent visit to the gym, I had a profound conversation that left me pondering the idea that ... read more

Last week, I had the privilege of leading an international digital marketing strategy workshop in beautiful Istanbul, uniting professionals from 12 different countries, including South... read more