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Our Choices, Not Resolutions Matter the Most
January 2, 2011
Most people start well. Most people don't finish so well. Resolutions fail more than they succeed. So as we look forward to all the promises and opportunities a new year brings us, we...
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Are You Addicted to Social Media?
December 28, 2010
This is a very funny video parody on why social media will ruin your family. ...
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New Year's Resolutions Revisited
December 27, 2010
Since most people who make new year's resolutions don't follow through with them. Statistics say only 12% of those who do see their resolutions come to fruition. I say we need a change of...
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Are You Ready for a CSO? (Chief Social Officer)
November 1, 2010
A few years ago, social media was mostly an annoyance to most businesses IT directors who tried to keep employees from accessing social networks during working hours. Well, that still goes...
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Are your policies killing your profitability?
October 20, 2010
I am a big fan of Hilton hotels. I repeatedly choose Hilton over other brands. I like their Hilton Honors rewards program. I like their hotels. And I usually like their customer service. ...
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The Power of "How"
October 13, 2010
Evaluating your organization in today's rapidly-changing world can be overwhelming. But having a clear picture of what should change and what should stay the same helps you focus your...
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You Will Regret It If You Don't Engage: A Social Media Foundation
September 14, 2010
My friend didn't know why his social media strategy was not as successful as that of one of his peers who, in his words, "is just killing it!" I didn't have to think at all to answer that...
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Authenticity and Your Brand Promise
September 1, 2010
"We are good at copying but not good at being authentic." Those were difficult words for a pastor to say, but both he and I knew they were true. As we talked, he told me he had visited...
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Next Generation Publishing
August 20, 2010
Recently Google estimated that the same amount of content that was created from the beginning of time until 2003 is now created every 2 days. Hard to comprehend. Maybe just as difficult to...
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Losing with a Winning Plan
August 19, 2010
There's only one thing worse than a bad plan....a good plan with bad implementation. ...
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Passion or paycheck?
June 22, 2009
What a difference to have a fulfilling, God-ordained purpose. Since the early days of The A Group, I've always known that only God could orchestrate such a strange and wonderful path to...
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Download Our Free Ministry & Technology Guide
December 31, 1969
The A Group surveyed 50 top ministry leaders to learn just how their organizations are embracing online strategy, using digital communications, and fundraising online. We published the...
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