It's easy for me to go full throttle on performance-driven areas of life life professional and even physical and neglect the others. But we were created to live balanced lives and when we... read more

We can distill leadership in two of its basic foundations: positional and influential. Understanding them will dictate and help you successfully navigate through leadership waters. You... read more

"He's so smart. I can't understand half of he's talking about." I heard that said of a speaker not long ago. I couldn't disagree more. Good communication takes into account your target... read more

There's no easy way to say it. The traditional Ad Agency is not going to stay around for long. As the big guys scramble to survive and as the little guys close shop, marketing agencies find... read more

How do you prepare for your speaking engagements? Pastors have to prepare a message every week, sometimes two or even three messages in the course of a few days. The pressure is always on to... read more

The best projects are the ones that have a big vision, great impact, tough challenges and stretches everything you have learned to date. The A Group has recently launched a website that... read more

I used to think that contracts, or agreements were a sign of distrust and as long as I trusted the person or organization I was dealing with, they were not necessary. After all, early in my... read more

The best way to get out of a bad situation is by never getting into one in the first place. Here are the types of people you should avoid like the plague. read more

If "marketing" was the church's buzzword for the 90s, "branding" is definitely the new, upstart concept when it comes to communications these days. In order to build a brand, it must be... read more

Ten years ago, two persons opened the A Group. ... read more

Somehow we have bought into the idea that a counter-service type of approach is the optimum way to welcome someone. It isn't. read more

The natural tendency of things is to go from simple to complex. It happens in businesses and it certainly happens in churches. Size, resources, both financial as well a people, dictate a lot... read more