In my experience as a digital consultant, one of the most significant challenges I encounter involves helping organization leaders truly understand the essence of an "effective digital... read more

Your journey toward mastering a new skill or achieving a formidable goal may seem daunting—akin to standing at the base of a mountain, looking up. But remember, "We tend to overestimate... read more

In a thought-provoking interview, Sonos founder John Macfarland said, "As a leader, you want to choose optimism." These words struck a chord with me. ... read more

My extensive consulting experience with diverse organizations showed me how pivotal communication is to their success. Leaders often face a critical decision: build an internal... read more

Keeping up with trends can often feel like a full-time job. One of my most dreaded conversations starts with, "Have you heard about..." and, in my mind, I'm already groaning, "Oh no. Here... read more

My journey as an entrepreneur and leader has been marked by more than just milestones and successes; profound trials of trust and disappointment have shaped it. ... read more

As we stand at the crossroads of a new era in marketing, it takes me back to my beginnings in graphic design. ... read more

I have a love/hate relationship with Meta ads. They can be a powerful and inexpensive way to grow your audience and organization. But they are constantly changing and driving marketers... read more

Years ago, I embarked on a week-long adventure at Disney World, immersing myself in their renowned program on managing creativity and innovation. It was an opportunity of a lifetime, and... read more

In 2007, I stumbled upon Twitter through a Newsweek article, joining a platform with fewer than 50,000 users. ... read more

I typically fill these posts with insights on business, marketing, and digital strategy—tools and tactics to help you navigate the professional sphere. But today, I'm veering off the... read more

Twenty years ago, the world of communication and marketing was a dramatically different landscape. The idea of having emails in our pockets was a futuristic fantasy. Text messages were a... read more