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Client Spotlight: BookGrabbr
June 16, 2015
BookGrabbr officially launched last month at the BookExpo America conference and already is seeing close to 150 new users a day. We’re grateful to have been a part of the process!
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Can You Change Someone's Worldview in Just Three Steps?
June 11, 2015
Whether you realize it or not, as a missions-based organization, you’re in the business of trying to change people’s worldviews.
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How's Your Marketing Hygiene?
June 9, 2015
You can’t embark on cutting-edge campaigns or innovative outreach without some basic habits that should be a part of your “marketing hygiene”. And while they might seem like a lot of...
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Marketing for IT Guys
June 4, 2015
As a developer or IT guy, you live in a world of black and white. X line of code makes Y happen, and you like it that way. Believe it or not, understanding marketing is more important for...
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Client Spotlight: Reach Youth Global
June 2, 2015
Reach Youth Global officially launched last month with a brand new website and logo, a celebration event, and an outreach campaign including social media, PR, email, video and text. We know...
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Do You Know Where Your Donors Are?
May 28, 2015
It’s 2016. Do you know where your donors are? Chances are they’re closer than you think.
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Client Spotlight: Covenant Bible Study
May 26, 2015
Kudos to UMPH for creating a great Bible study, paying attention the user experience and knowing when to seek help from a partner. The Covenant site represents true teamwork with great...
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We Want to Hear From You
May 21, 2015
Hey there – it's us, the people who show up in your inbox each Tuesday and Thursday with a (hopefully) helpful email resource on topics ranging from marketing strategy to donor...
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Takeaways from Marketing United
May 14, 2015
People from around nation and the world travelled to downtown Nashville to be a part of Emma’s first annual marketing conference. Here are the several pieces of what we learned from the...
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The Native App Debate
May 12, 2015
While apps give users exclusivity to your content, products and brand in one click, a mountain of work awaits in the process of creating, testing and launching an app.
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Client Spotlight: NewSong
May 7, 2015
When NewSong, an award-winning Christian band known for “The Christmas Shoes” and “When God Made You”, approached The A Group for help with their website, we couldn’t wait to get...
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Three Takeaways from The Outcomes Conference
May 5, 2015
This year’s conference was educational and inspiring, and while we walked away with a million small takeaways, here are the top three themes we’ll be thinking about for the next weeks...
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