Web design is a careful balance of art, functionality, user experience and keeping up with trends. Even with the best of intentions, there are a few bad site design habits that can make an... read more

There are various types of content marketing, and understanding the difference can help you decide what is best for your organization. Here are six types of content we’re loving right now: read more

Great brands take time to build, and they are fragile. You can take steps – such as the six provided– to control, steward and actually increase the value of your brand. read more

In fact, strategy and marketing plans are so critical that we rarely provide marketing support for an organization if we don't create a plan first. Here are the things a good marketing plan... read more

A few weeks ago, I was traveling through an airport and saw a number of large displays on the wall sharing the good work of Ronald McDonald House. The images and taglines were compelling. ... read more

BookGrabbr officially launched last month at the BookExpo America conference and already is seeing close to 150 new users a day. We’re grateful to have been a part of the process! read more

Whether you realize it or not, as a missions-based organization, you’re in the business of trying to change people’s worldviews. read more

You can’t embark on cutting-edge campaigns or innovative outreach without some basic habits that should be a part of your “marketing hygiene”. And while they might seem like a lot of... read more

As a developer or IT guy, you live in a world of black and white. X line of code makes Y happen, and you like it that way. Believe it or not, understanding marketing is more important for... read more

Reach Youth Global officially launched last month with a brand new website and logo, a celebration event, and an outreach campaign including social media, PR, email, video and text. We know... read more

It’s 2016. Do you know where your donors are? Chances are they’re closer than you think. read more

Kudos to UMPH for creating a great Bible study, paying attention the user experience and knowing when to seek help from a partner. The Covenant site represents true teamwork with great... read more