Hands down, LinkedIn is the hottest social media platform for the working class. The most important part of your LinkedIn presence, whether you’re using as an individual or as a company is... read more

Regardless of what industry you’re in, you should only spend about 20% of your tweets promoting yourself or you business. The other 80% should be spent providing... read more

The key to succeeding on Facebook is to share unforgettable, humanized content that elicits a response in people, ultimately leading to brand loyalty. Here are five ways to to captive your... read more

The Church at Brook Hills site is a great example of how a church can use technology to not just serve their congregation but also to reach the world. read more

Think you've got digital marketing smarts? Put it to the test with our free Digital Marketing IQ quiz! ... read more

Walk down any street in a city, and you’ll likely see majority of people glued to their cellphones. Books and conversations have disappeared from coffee shops, traded in for laptop... read more

While the complexities of SEO can’t be captured in a single blog post, there are a few basic dos and don’ts that can help you lay a foundation of great SEO. read more

Web design is a careful balance of art, functionality, user experience and keeping up with trends. Even with the best of intentions, there are a few bad site design habits that can make an... read more

There are various types of content marketing, and understanding the difference can help you decide what is best for your organization. Here are six types of content we’re loving right now: read more

Great brands take time to build, and they are fragile. You can take steps – such as the six provided– to control, steward and actually increase the value of your brand. read more

In fact, strategy and marketing plans are so critical that we rarely provide marketing support for an organization if we don't create a plan first. Here are the things a good marketing plan... read more

A few weeks ago, I was traveling through an airport and saw a number of large displays on the wall sharing the good work of Ronald McDonald House. The images and taglines were compelling. ... read more