So personalization, variable data and drop dates aside, let’s focus on the few elements that should be in every single direct mail piece whether it’s two sentences long or contains 500... read more

One of the most nerve-wracking parts of hiring an agency can be letting them write for you. Here are five things you can do to build a successful agency relationship, without losing your... read more

Blogging sets up consistent communication between organization and audience, boosts SEO and Google rankings, and creates content to curate on social media. read more

Taking that perfect photo to share with your audience and followers isn’t rocket science. It comes down to a few art fundamentals and a dash of creativity. read more

With the digital world constantly changing, there’s no better time to evaluate what you need to do to stay current. Here are 10 tech resolutions for 2016. read more

Words are powerful. They can move people into action. Here are some key points to consider when writing copy that’s going to be used to compel and motivate people into action. read more

People are engaging with videos more then ever, and the ability to effectively target people make it the most successful Facebook marketing strategy out there. read more

One of the biggest challenges organizations we work with face is not having a clear brand message. It makes all the difference in how you connect with and reach others. read more

The key to choosing between Google Ads vs Facebook ads and when to use them is to know your platform, its purpose, and what type of content works best. read more

Entering into any relationship in business can be nerve wracking. So without getting overly touchy feely, we offer these tips to find the right agency for your organization. read more

It’s easy to second-guess yourself when setting up a pay-per-click (PPC) campaign. Here is all the information you will need to start creating effective PPC campaigns. read more

A lot of people come through the doors of churches during Easter who never return until next year, if they come back at all. But that doesn’t have to be the case. read more