How are you feeling right now? No, really. Stop for a moment to take a deep breath and think about how you’re really feeling at this very second (this is where you stop reading any... read more

#GivingTuesday is just around the corner, and this year it’s celebrating its 9 year anniversary. Are you ready to take advantage of this global day of giving? ... read more

What are the two key components to every single brand? ... read more

As a church, you might not think of yourself as a “brand.” After all, you exist to glorify God – not yourself. ... read more

We’ve all heard the phrase, “Church is more than a building,” and this year, that feels truer than ever. Since the onset of Google searches and mobile phones, more and more people... read more

We all know that social media is a crucial tool for communicating. And for nonprofits and ministries, it can also be a tool for sharing your stories of impact and making donation asks. Each... read more

I’m sure, as a leader, you’ve taken many personality tests to determine strengths, weaknesses and unique differentiators. These types of assessments help us to understand a more... read more

DISCOVER THE TACTICS CHANGING THE GAME FOR NONPROFITS ... read more

Here at The A Group, we love being students of industry experts to ensure we’re growing and evolving as people and as an agency. This week we stumbled on one of our favorite leadership... read more

Who would have ever saw this coming? It’s almost impossible to prepare yourself or your organization for what we have encountered over the past few months. And as a leader of any kind,... read more

If you are a nonprofit, ministry, or sell goods or services for profit, you have what we call “an engagement cycle” with your consumers/followers/donors/audience. And regardless of... read more

We are living in unprecedented times right now. Every organization started from scratch with “what to do next” when life as we knew it was halted. And while no organization will get it... read more