YouTube, with no explanation but the usual "violated our guidelines" form, shut down a client's account. ... read more

Most marketing campaigns don’t do well. They fail to deliver the expected or hoped-for results. While there are several factors that can derail a marketing campaign, there are four main... read more

According to the latest Gallup poll, church Membership is below 50% for the first time ever in America. ... read more

Working hard is not the same as being productive. I often work very hard on projects without being effective. How often do you spend more time than you should on tasks that don’t help you... read more

Clubhouse is the newest “hot” social network. It started in April of 2020 and it has over a 1 billion-dollar valuation already. ... read more

Whether your nonprofit is capitalizing on marketing via its website, social media, or digital ads, it’s important to keep in mind that simply “utilizing” digital marketing tactics... read more

Email can be a powerful communication tool. With the exception of text messaging, it’s the most effective tactic we have to get our message across. ... read more

Knowing how to define success for your marketing efforts is extremely important. After all, no one wants to spend money and effort on something that does not work. Nonprofit marketing is no... read more

Your church website is the most important thing as it relates to attracting new visitors. Ok, maybe not the most…but it’s up there on our list. :) ... read more

That’s one of the top questions I get as a marketer and one that, embarrassingly for years, I didn’t have a good answer for. ... read more

One of the most expensive mistakes you can make as a communicator, writer or marketer is to assume you know the “why” of your audience. ... read more

Understanding your customer journey and planning it well can be the difference between growing your organization and doing a lot of work for very little results. ... read more