Whether your nonprofit is capitalizing on marketing via its website, social media, or digital ads, it’s important to keep in mind that simply “utilizing” digital marketing tactics... read more

Email can be a powerful communication tool. With the exception of text messaging, it’s the most effective tactic we have to get our message across. ... read more

Knowing how to define success for your marketing efforts is extremely important. After all, no one wants to spend money and effort on something that does not work. Nonprofit marketing is no... read more

Your church website is the most important thing as it relates to attracting new visitors. Ok, maybe not the most…but it’s up there on our list. :) ... read more

That’s one of the top questions I get as a marketer and one that, embarrassingly for years, I didn’t have a good answer for. ... read more

One of the most expensive mistakes you can make as a communicator, writer or marketer is to assume you know the “why” of your audience. ... read more

Understanding your customer journey and planning it well can be the difference between growing your organization and doing a lot of work for very little results. ... read more

Have you been putting a good amount of energy and resources into your marketing campaigns, only to see them fall flat or not give you the outcome you were hoping for? Well, I can assure you... read more

The ways in which we communicate are changing very, very fast. The pandemic has accelerated changes that would have taken years to take full effect and are now happening in a matter of... read more

Have you noticed that your content is not getting as much engagement recently? We live in a content-saturated world, and you're competing against countless other things trying to get the... read more

If you are not using landing pages in your outreach you are missing out. Big. ... read more

Why do some people seem to get GREAT results with their campaigns while the majority waste time and money? ... read more