Five tips to help you harness the power of #GivingTuesday and make a real impact for your organization. read more

When things go well you are the hero. When things falter, you get the blame. But regardless of where you are, as a leader, you will always bear the responsibility for the well-being of your... read more

I know you want to do something meaningful with your life and career. Who doesn’t? But you are finding it hard moving forward with so many obstacles (hello past 18 months!). So you need... read more

I can almost guarantee your nonprofit social media strategy is not working. You want to reach people with that viral post or video, but nothing happens no matter how hard you try. Don’t... read more

Funding is at the heart of every organization, especially nonprofits and churches. Without money, there is not much you can accomplish. ... read more

Your tagline is one of the most important parts of your brand identity. These are memorable and transferrable statements that usually accompany your logo. They tell your audience what you... read more

Funnels are everywhere. It seems like every product and service sold online is part of a funnel. While funnels are no doubt an effective sales strategy, building a funnel can be... read more

Hey there, Maurilio here. ... read more

Not even a global pandemic was able to stop the spirit that drives American generosity. ... read more

I'm a lifelong learner, which to me means that I am constantly learning new skills. And for those of us who work in nonprofits or churches, the temptation to do all the things is even more... read more

If you have marketed anything in the past decade, you know that content strategy has been one of the best, if not the best, strategy to grow just about anything. The idea behind your... read more

Recently I have been helping a client with crisis management, specifically as it relates to communication. In this case, there was a dispute between the board of directors and the... read more