In my early 20's I realized the power the Christmas eve service had to engage newcomers and fundraise. I worked at a church that never had done a Christmas Eve service before because it... read more

No matter how small or large your organization is, you are its marketer, even if that's not your job title. ... read more

There is nothing more frustrating than spending time and money putting together a campaign only to get little or no results from all your effort. ... read more

One-third (31%) of annual giving occurs in December. If you have not started planning your year-end giving campaign, let’s get started! ... read more

What would you say is your favorite movie? While we all have different opinions on what our go-to film is, there is likely one consistent among them all: compelling storytelling. ... read more

Five tips to help you harness the power of #GivingTuesday and make a real impact for your organization. read more

When things go well you are the hero. When things falter, you get the blame. But regardless of where you are, as a leader, you will always bear the responsibility for the well-being of your... read more

I know you want to do something meaningful with your life and career. Who doesn’t? But you are finding it hard moving forward with so many obstacles (hello past 18 months!). So you need... read more

I can almost guarantee your nonprofit social media strategy is not working. You want to reach people with that viral post or video, but nothing happens no matter how hard you try. Don’t... read more

Funding is at the heart of every organization, especially nonprofits and churches. Without money, there is not much you can accomplish. ... read more

Your tagline is one of the most important parts of your brand identity. These are memorable and transferrable statements that usually accompany your logo. They tell your audience what you... read more

Funnels are everywhere. It seems like every product and service sold online is part of a funnel. While funnels are no doubt an effective sales strategy, building a funnel can be... read more